Halloween Ends (Bombing at the Box Office Following Peacock Release)

Four years after the events of last year’s Halloween Kills, Laurie is living with her granddaughter Allyson (Andi Matichak) and is finishing writing her memoir. Michael Myers hasn’t been seen since. Laurie, after allowing the specter of Michael to determine and drive her reality for decades, has decided to liberate herself from fear and rage and embrace life. But when a young man, Corey Cunningham (Rohan Campbell; The Hardy Boys, Virgin River), is accused of killing a boy he was babysitting, it ignites a cascade of violence and terror that will force Laurie to finally confront the evil she can’t control, once and for all.

It looks like Peacock needs to juice its paid subscriptions some more. Universal/Blumhouse/Miramax’s Halloween Ends, which is already set for theatrical release on October 14, will also debut on NBUniversal’s Peacock streaming service day-and-date. This is a similar practice to what happened with the previous installment of the revived Jamie Lee Curtis horror franchise, Halloween Kills, last October.

Similar to Halloween Kills, I understand that the creative partners on Halloween Ends are being made whole financially given the shift to a theatrical day-and-date distribution strategy.

Halloween Ends is one of the first tentpoles of autumn after a desert filled with adult counterprogramming titles. Uni would argue that the simultaneous Peacock run for Halloween Kills last year didn’t dent the box office with its $49 millionopening, and a $92M domestic final. The sequel for Peacock pulled in 2.8 million U.S. households, according to Samba TV, during a 30-day period.

The first revived Halloween from director David Gordon Green, and EP and story by guy Danny McBride, owns the fourth-highest opening of October at $76.2M and turned the late October period into a box office launchpad.

Don’t blame Covid for Halloween Ends going day-and-date; it’s pure experimentation and based on Peacock’s need for more subs. Reported positive Covid cases continue to decline and dipped below the 100,000-a-day mark for the first time in several weeks as of Saturday. The CDC is reporting that the rolling seven-day average was down 9.9% to 95,650 per day. As for hospitalizations, that number also fell last week, by 6.1%, to 5,690 per day.

WyldeMan wrote:This isn't too big of a surprise given how badly everybody who's seen it has been tearing it apart online for months now. I am a big Halloween fan and had such high hopes but it would seem that Danny McBride and David Gordon Green decided to totally fuck over the fans with their grand finale and thus, getting dumped day and date makes perfect sense to me.

joey con carne wrote:

WyldeMan wrote:This isn't too big of a surprise given how badly everybody who's seen it has been tearing it apart online for months now. I am a big Halloween fan and had such high hopes but it would seem that Danny McBride and David Gordon Green decided to totally fuck over the fans with their grand finale and thus, getting dumped day and date makes perfect sense to me.

Please, sir, spoilers. I would like to know what you mean by "totally fuck over the fans".

joey con carne wrote:I cannot believe that storyline. No way. That is just way too absurd and people will be really upset with that.

No no no no no no no no no. I feel like I know the disbelief Ganz felt when he got shot in 48 Hours. Yea, I just watched that the other night. and I gotta say there were a lot of things I missed as a kid.

#HalloweenEnds dropped 80% in its second weekend to $8.0 million for a current #boxoffice total of $54.17M

Tyger wrote:Is it Peacock or is it just cause people don’t really care anymore?