Hardcore Henry (Copley / Bennett) ($14,333,790)

You remember nothing. Mainly because you’ve just been brought back from the dead by your wife (Haley Bennett). She tells you that your name is Henry and congratulations, you’re now a cyborg.

5 minutes later, your wife has been kidnapped and you should probably go get her back. Who’s got her? His name’s Akan (Danila Kozlovsky), he’s just a psychotic megalomaniac with telekinetic powers, and a never-ending army of mercenaries. You’re also in an unfamiliar city of Moscow, Russia and everyone wants you dead. Everyone, except for a mysterious British fellow called Jimmy (Sharlto Copley). He might be on your side. Good luck Henry. You’re very much likely to need it.

STX Entertainment’s $10M Toronto International Film Festival pick-up Hardcore Henry is a bloody mess with a $2M Friday, a $5.1M weekend and C+ black eye in fifth place. This is well under the $7M-$10M projections that were being floated earlier in the week. STX has a $2M-$5M financial exposure on this first-person shooter which exhibitors feared would give audiences motion sickness. While the target here were guy gamers 17-34, you have a better chance of dynamiting 60-year-olds out of their living rooms to watch The Danish Girl than before getting vidgamers in the theater.

STX was completely aware of these challenges, particularly in that Henry was a difficult title to comp. Nonetheless, the studio vied to give Henry the best launch it could with an SXSW debut: If you want to reach twentysomething fanboys and hipsters, it’s in Austin. The film’s 55% rotten tomato score is skewed: Only 77 critics reviewed it next to the 300-plus norm who file on a tentpole like BvS. The first Henry trailer targeted gamers on the gaming platform Twitch. There was also an integration with pioneering game developer Starbreeze through their game Payday 2, which is actively used by 9M-plus gamers. Special and original content from the movie was featured throughout the game in recent days. Sixty-five percent of those who cared to watch Henry came out because of the type of movie it was, and they also gave it a C+. The film, directed by Ilya Naishuller, drew 73% men, 54% over 25. The over-50 crowd that showed up at 6% gave Henry an F, while the under-18 demo at 13% was more forgiving with an A- CinemaScore.